The Positioning Moat Letter
Most GTM advice is siloed garbage. Positioning over here. Sales over there. Random PR if you’re lucky. Ads burning cash on weak messaging. Real growth isn’t separate parts.
It’s a unified system:
Positioning → Proof → Sales → Marketing → PR
All reinforcing each other.
Customer dead centre. That’s what this newsletter fixes.
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One weekly sharp, positioning-led GTM move you can use immediately. No fluff. No theory.
Just revenue-shifting tips.
I really liked the worksheet, it made me think a lot & it's way more complete than many others I've seen out there!
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